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Formació AIQS

Formación AIQS

AIQS Training


Nelson Mandela was a great man

who used to pay great attention to

words because he was aware of their

unbeatable power. I always recall his

quote “

If you talk to aman in a language

he understands, that goes to his head.

If you talk to him in his language, that

goes to his heart


But why? Because you touch the

man’s emotion. And this is my point

in today’s article to join words-

language-emotion and learning.





“movement”, but there is a

second level translation, which is

“emotional movement” (commoure

inCatalan). If we analyse the Catalan

word “e-moció” it also means

“movement” so you can easily see

that in the end it is all about moving

emotions when we communicate.

The previous paragraph is just a

good excuse to share with you my

findings after reading the last book

by neuroscientist Francisco Mora,

researcher at Oxford University,

called Neuroeducación


. In this book,

it is stated that the main element

for learning is emotion, this is why

for a period of time the educational

systems tried to attach experience

and game to learning. But I suppose

blending learning and game is

perfect for the little children and

young learners but what about the

older students? Still, the emphasis

for those latter is in emotion. Mora

says that people’s attention is drawn

by two ancestral stimuli, reward and

danger. This is nothing new but very

old instincts indeed, we are drawn to

a cake because we know it is going

to taste delicious even before the

experience. We draw back when

facing any danger we can recognise

to avoid suffering or pain.

I wouldn’t like to bore you with

the neurolinguistic concepts used

in the book such as cerebral or

prefrontal cortex where it seems all

the concentration of movement is

found. Instead, I’ll focus on emotion.

Emotion, Mr Mora says, is the

coded energy in the activity of

specific circuits of the brain, which

keeps us ALIVE, not only aware but

alive. Emotion lights curiosity and

attention and when we pay attention


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