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We have all heard of Generation X and Y, Baby

Boomers and now the so generously entitled


Millenials are said to be those people born

between 1984 and 2000, you may have or have

had one at home, if you are not one of them

yourself. Millennials are characterized for

being entitled, good at technology, eternally

present in the social media, searchers for

making an impact, seekers of success and

owners of high job self-esteem. But on the

contrary, they are also known as a generation

for having lots of problems to develop their

aspirations and dreams and often frustrated for

the poor matching of their qualifications and

the working environment in the global world

market. In summary they are over-prepared for

the world we’re living.

According to Simon Sinek, a motivational

speaker who studied in depth the weaknesses

of this generation, among all the previous

description given above and their over-

qualifications, millennials are people who never

find fulfillment at work, they studied a lot, they

studied all they could, but they don’t find a job

to meet their aspirations, their qualifications

or their expected pay-check, so often they stay

at their parents’ home for longer years than

previous generations, and they are never happy

enough with what they have. Sinek says this

generation was told when growing up that they

could get anything they wanted if they worked

hard, but unfortunately turned out in life, they

could not get anything, not even something of

what they expected. This unbalance between

expectations and fulfillment is one of the

reasons for their overuse of the social media.

These millennials want things fast. I want it

like this and I want it fast. And real life does

not offer reward this way but social media

does. You post a picture at a fancy restaurant

and immediately people react. If you get lots of

“likes” you feel accepted and popular and the

reward is fast. Facebook, Instagram, Twitter,

life looks amazing even when truly it is not.

According to science every time we receive a

positive comment, “like” or similar feedback,

automatically dopamine is released in our

brains. Dopamine is the chemical released

when people drink, smoke or gamble, it is not

the one to make us happy like endorphins but

the one to make us euphoric, the so called

reward-motivated behaviour transmitter. This

way, some “likes” have the same effect as a

good alcohol shot on our brains. In conclusion,

it is addictive.

Alcohol is not bad, but too much alcohol could


You, me, we may not be addicted to technology

and you may be thinking I am exaggerating but

in USA there’s been an important increase in